In today’s digital age, having a website is cruciWhat Is SEO and Why Is It Important?
SEO stands for Search Engine Optimization. It’s the process of improving your website so that it appears higher in Google search results.
Let’s say someone searches for “best running shoes.” If your website is optimized for that keyword, it could show up on the first page. The higher your site ranks, the more chances people will click on it.
SEO is important because most people don’t go past the first page of Google. If your business doesn’t appear there, you could be missing out on a lot of potential customers
There are two main parts of SEO:
On-page SEO: This includes writing good content, using the right keywords, having clear titles, and fast-loading pages.
Off-page SEO: This involves building links from other websites to show that your site is trustworthy.
SEO takes time but gives long-term results. Unlike paid ads, which stop when you stop paying, SEO keeps bringing traffic to your site for months or even years.
Simple steps to improve SEO:
Write blogs that answer common customer questions
Use keywords naturally
Make your website mobile-friendly
Get listed on Google Maps
SEO may sound technical, but with the right approach, any business can benefit from it.
