A sales funnel is a step-by-step journey people go through before they buy your product or service. Think of it like a funnel: many people enter at the top, but only a few reach the bottom and make a purchase
There are four basic stages:
Awareness – People discover your brand through ads, social media, or blogs.
Interest – They want to know more. They visit your website, follow you, or watch a video.
Decision – They compare you with others and decide if they want to buy.
Action – They make a purchase or contact you.
Digital marketing helps at every stage. For example:
Use Facebook or Google Ads for awareness
Share helpful blog posts to build interest
Offer discounts or testimonials to influence decisions
Make the checkout or contact process simple to drive action
The goal is to guide people smoothly from “just browsing” to “ready to buy.”
If you know where your audience is stuck in the funnel, you can fix it. Maybe they’re visiting your site but not buying—then you need better offers or clearer messaging.
